In today's society, companies use social media: Facebook, twitter, snapchat, LinkedIn to increase exposure, brand awareness, increase profits, or get involved with the community. Companies like Metro PC and McDonald use Facebook and Twitter to promote upcoming events, get feedback from consumers, or even to post company news.
Metro PCS advertise their company the same way as you see on the commercials they promote. Metro PCS grabs consumers by advertising promotions. “Only with MetroPCS, you get Amazon Prime for a whole year, on us, when you switch a line & get the Samsung Galaxy J7 Prime on an UNL. plan.” (Metro PCS). This is a great strategy to use for competition among major cellphone companies. Their audience is people who play or watch sports teams, concerts, or even seminars. The goal is to get more customers to switch to Metro PCS by using any strategy. Most recently on Facebook, Metro PCS promoted the UFC. I like how they build relations with consumers by using every social media platform. They use great deals that no one can pass up. The most recent promotion that caught me off guard was the was get 4 free smartphones with unlimited LTE data for $100 when you switch. This is a great deal for families who are looking to save money. I myself would of grab this deal right away. However, it is only one of me and three extra phones. I could start a small business.
Social media has changed the way people do things now. Back in the year of 2000, social media wasn’t all that big like it is now. Companies like Metro PCS are using their platform to showcase what they offer. They still have it where the customers can still call in and discuss their billing and troubleshooting problems. Also, they have customer 24/7 Metro PCS Support team who answer all your question to the best of their ability. I could recall a time when I was browsing Twitter and some upset Metro PC customers were promoting bad posting about their service. I also had analyzed the situation more, by agreeing with customers of poor service. Instead of Metro PC being rude about the situation, Dominique - customer service representative inboxed me to diffuse the problem by asking several of the questions to resolve the issue.
Another great company that takes advantage of social media is McDonald. It’s a fast-growing fast food restaurant. Their audience at one point were children ages 3-12 years old. The happy meal with a toy became
kids favorite. Since then McDonald has changed they target all ages. They use Facebook and Twitter to promote their menu specials. They want to beat their competitors and keep their customers happy. Since McDonald had started their “Mc Pick 2” promo, sales have grown and what the best way to promote other than commercials? Facebook, this is for late night college students, parents who don’t want to cook dinner, or even a grab and go. They also get involved with their customers. McDonald's allow customers to post on their social media pages and answer questions and concerns. When it comes to McDonald using Twitter their target is the same as Facebook, children, college students, and their competitions. Beside promoting food, they promote scholarships and raise money to promote the different organization. The managed relationship when customers by keeping everything on a budget. They try to incorporate an person budget. They are considerate of the middle and upper-class pockets.

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